Privacy Policy

Effective Date: 2/24/2014

The SPARK Initiative ("SPARK," "we," "us," or "our") is committed to protecting the privacy of everyone who interacts with our organization. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, use our Shopify store, or engage with our programs and services.

By using our website or purchasing from our store, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of personal information:

  • Contact information: Name, email address, phone number

  • Billing and shipping information: Mailing address and related order details

  • Program and inquiry data: Information submitted through registration or contact forms

  • Technical data: IP address, browser type, device information, and website usage data collected through analytics tools

  • Marketing data: Communication preferences and engagement history

We do not collect personal information beyond what is necessary to provide our products, services, and programs.

2. How We Collect Information

We collect information in the following ways:

  • Directly from you: When you make a purchase, complete a form, register for a program or event, or contact us

  • Automatically: Through cookies and analytics tools when you visit our website

  • Through third-party platforms: Including Shopify for store transactions and Salesforce for customer relationship management and marketing communications

3. How We Use Your Information

We use the personal information we collect to:

  • Process and fulfill orders and registrations

  • Communicate with you about your purchases, programs, or inquiries

  • Send marketing and promotional communications, where you have opted in

  • Manage our customer and partner relationships through Salesforce

  • Analyze website traffic and usage through Google Analytics to improve our platforms

  • Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties under any circumstances.

4. Cookies & Analytics

Our website uses cookies and Google Analytics to understand how visitors interact with our platforms. This may include data such as pages visited, time spent on site, and general location. This information is used in aggregate to improve our website and is not used to personally identify individual visitors.

You may adjust your browser settings to decline cookies at any time. Please note that doing so may affect the functionality of certain features on our website. We do not currently have a cookie consent banner on our website and recommend that you review your browser settings if you wish to manage cookie preferences.

5. Payment Information

Payment transactions made through our Shopify store are processed through Shopify's PCI-compliant infrastructure. The SPARK Initiative does not store, access, or retain any credit card or payment information.

6. Third-Party Services

We use the following third-party platforms to operate our business:

  • Shopify: E-commerce and payment processing

  • Salesforce: Customer relationship management and email marketing

  • Google Analytics: Website analytics

Each of these platforms maintains its own privacy practices and data protection. We encourage you to review their respective privacy policies for more information. We do not authorize these platforms to use your information for their own marketing purposes beyond what is necessary to provide their services to us.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain our business relationship with you, or comply with legal obligations. If you would like to request deletion of your data, please contact us and we will honor that request to the extent permitted by law.

8. Children's Privacy

We do not knowingly collect personal information directly from children under the age of 13. Our website and Shopify store are intended for adults, including licensed practitioners, educators, and organizational partners. For full details on how we handle information related to minors, please refer to our Children's Online Privacy Protection (COPPA) Notice.

9. California Residents — Your Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect, use, and share

  • The right to request deletion of your personal information, subject to certain exceptions

  • The right to non-discrimination for exercising your privacy rights

The SPARK Initiative does not sell personal information. Ever. If you would like to exercise any of the above rights, please contact us at info@thesparkinitiative.com.

10. International Visitors: GDPR

If you are visiting our website from the European Union, please be aware that your information may be transferred to and processed in the United States. We collect and process your data only to the extent necessary to provide our services. If you would like to access, correct, or request deletion of your personal information, or if you have concerns about how your data is handled, please contact us at info@thesparkinitiative.com. We will respond to all requests in accordance with applicable law.

11. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. While no system is completely secure, we are committed to maintaining appropriate safeguards for the data we hold.

12. Your Choices

You may opt out of marketing communications at any time by using the unsubscribe link in any email we send or by contacting us directly. Opting out of marketing communications will not affect transactional or service-related communications.

13. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on our website with an updated effective date. Continued use of our website or services following any changes constitutes acceptance of the revised policy.

14. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

The SPARK Initiative info@thesparkinitiative.com